What is the average Kickstarter?
Breaking this down even further, we can get a glimpse at how much the average individual project raises by category. Across all categories, the average successful project on Kickstarter raises $23k, while the average unsuccessful project attracts $1.5k — about 15x less.
What is a good conversion rate for Kickstarter?
The 1-3 rule of crowdfunding tells us that only between 1 and 3% of the visitors to a crowdfunding campaign will convert into backers.
Why do people do kickstarters?
Backers that support a project on Kickstarter get an inside look at the creative process, and help that project come to life. They also get to choose from a variety of unique rewards offered by the project creator.
Can you lose money on Kickstarter?
Creators will still receive the balance of collected funds, less fees, even if the final amount falls below your project’s funding goal due to dropped pledges. Kickstarter will only collect fees on the funds that we are able to successfully collect.
What is a reasonable Kickstarter goal?
They shouldn’t be confused or mingled. If you are really hoping to raise $15,000 on your Kickstarter, that is great. But don’t set $15,000 as your Kickstarter goal, unless $15,000 also happens to be the minimum amount you need to raise to fulfill on your product.
How often are kickstarters successful?
Funding on Kickstarter is all-or-nothing in more ways than one. While 10% of projects finished having never received a single pledge 78% of projects that raised more than 20% of their goal were successfully funded.
How do I track conversions on Kickstarter?
How do I track my project’s conversion rate?
- Head to your Google Analytics account and navigate to your admin settings.
- In the “VIEW” column, select “Ecommerce Settings”
- In the “Enable Ecommerce” section, flip the switch to “ON”
Does Kickstarter allow Facebook pixel?
Kickstarter does not allow you to install a Facebook Pixel, but IndieGoGo does. A Facebook Pixel is required for Facebook to help you improve your ad performance. This means you’ll need to track most of your ad performance using Google Analytics and UTM parameters instead.