What is limited data processing for Facebook?

July 28, 2020. To help its business customers with CCPA compliance efforts, Facebook has implemented the “Limited Data Use” feature which restricts how Facebook uses personal information of California individuals that it collects or otherwise processes on behalf of its business customers via certain Facebook products.

Is Facebook data collection legal?

This means, among other things, that advertisers must have a clear legal basis for collecting the data (such as consent, contractual necessity or legitimate interest). Facebook’s terms require advertisers to ensure they have a legal basis to upload and use the data they provide in connection with Custom Audiences; …

Is Facebook soc2 certified?

We undergo regular SOC 2 auditing and security testing to provide independent attestation to our controls, policies and practices. The security of our services is regularly tested via source code reviews, penetration tests and more.

How do I enable restricted data processing?

Google Ads offers you two options to enable restricted data processing: A new “restricted_data_processing” parameter which can be set in your global site tag, to enable restricted data processing for particular users on your site.

How does Facebook process data?

Details that people often readily volunteer — age, employer, relationship status, likes and location — are just the start. Facebook tracks both its users and nonusers on other sites and apps. It collects biometric facial data without users’ explicit “opt-in” consent. And the sifting of users can get quite personal.

How does Facebook collect your data?

The researchers found: “Facebook can collect data from other browser tabs and pages that children open, and harvest information like which buttons they click on, which terms they search or products they purchase or put in their basket (‘conversions’).

What does CCPA mean for advertisers?

CCPA is an effort to protect California residents’ online privacy and increase the transparency around when personal data is being collected and used. Through this act, California residents now have the legal right to: Know what personal data is being collected. Know if their data is being sold.

Is Retargeting a sale under CCPA?

Is Facebook Retargeting Really “Selling” Personal Information? It still isn’t totally clear whether using third-party cookies and tracking pixels, such as those used by Facebook and its marketers, constitutes “selling” personal information under the CCPA.