Who is in the Apple Think Different commercial?
The one-minute ad featured black-and-white footage of 17 iconic 20th-century personalities, in this order of appearance: Albert Einstein, Bob Dylan, Martin Luther King Jr., Richard Branson, John Lennon (with Yoko Ono), Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia …
Why is Apple slogan Think Different?
At the top of each image was the rainbow-colored Apple logo and the words “Think Different.” Nothing else. The creator of the work was a brilliant art director named Craig Tanimoto. Craig had worked with me for many years (mainly on the Nissan business), and he virtually always had a unique way of looking at things.
When was Apple’s Think Different campaign launched?
August 8, 1997: At Macworld Expo, Steve Jobs introduces the world to Apple’s new slogan, “Think different.” The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age and once again making products customers will love.
Why was Apple’s Think Different campaign successful?
Apple attributed the increasing sales to the ”Think Different” campaign. ”It let people know that we’re still around and not going anywhere, so that they can feel good about buying the product,” said Hamilton. Apple’s market share rose to 4.1 percent.
What is the meaning of Think different?
To think differently is to be bold in your choices, to be expressive in your views and certainly to be artistically true to yourself. It is a mindset that needs to be adopted and a process that comes with practice. After all, change does not happen overnight, and neither does being different.
What is Apple’s new slogan?
Apple’s New Motto: “Think Different — But Not Too Different”
Did Steve Jobs write the crazy ones?
The poem itself was developed by a collective including Rob Siltanen, Lee Clow, and others. It was allegedly initially ‘hated’ by Steve Jobs, although he later came around & changed his mind (classic Steve). Two narrations of the ad exist, one by Richard Dreyfuss and one by Steve Jobs himself.
What does oh so pro mean?
Oh. So. Pro. A dramatically more powerful camera system. A display so responsive, every interaction feels new again.