What are the 6 steps in IMC?

Below are the major steps to keep in mind when developing your IMC strategy.

  1. Step 1: Know your target audience.
  2. Step 2: Develop a situation analysis.
  3. Step 3: Determining marketing communication objectives.
  4. Step 4: Determining your budget.
  5. Step 5: Strategies and tactics.
  6. Step 6: Evaluation and measurement.

What are the 7 steps required when developing an IMC plan?

Step-by-Step Exploration of the IMC Process

  • Step 1: Know Your Audience from Behavioral Data.
  • Step 2: Develop a Situational or Contextual Analysis.
  • Step 3: Determine Your Marketing Objectives.
  • Step 4: Establish Your Budget.
  • Step 5: Defining Your Strategies and Tactics.
  • Step 6: Evaluation and Measurement.

What is IMC and its process?

Answer: Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels.

What is integrated communication strategy?

An integrated communication strategy is the connective tissue that ensures brand consistency across all channels and aligns communication with business objectives. It considers who the target audiences are and how and where to communicate to engage them and move the business forward.

What are the elements of an integrated marketing plan?

Elements of an Integrated Marketing Plan

  • Strategy. It all starts with an aligned strategy.
  • Content Marketing.
  • Websites.
  • Creative.
  • Social Media.
  • Public Relations.
  • SEO.
  • Paid Social and Paid Media.

What is the first step of IMC process?

#1 Review of the Marketing Plan Reviewing the marketing plan is the first step in the IMC planning process. That is a document that describes the overall marketing strategy. Besides, it also describes programs developing for an organization, a product/service line, or an individual brand.

What is the first step in the IMC plan?

The first stage of the IMC planning process is to conduct a situational/ contextual analysis. This can involve a SWOT analysis and an external and internal environmental analysis.

How is integrated marketing communication used?

Most integrated marketing communications strategies are focused around using the same thematic message across a host of promotions….Designing an integrated marketing communications plan

  1. Step 1: Understanding your audience.
  2. Step 2: Define your identity and goals.
  3. Step 3: Pick the right channels.
  4. Step 4: Review your plan.

What are the components of integrated marketing communication?

Components of IMC include: the foundation, the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools.

What is an example of integrated marketing communications?

One of the most impactful integrated marketing communications examples is GoPro: Be a Hero campaign. The video camera brand was looking to create content that related to people no matter who they were. The initial idea, however, was targeted at extreme professional athletes. You know, the Usain Bolts of this world.

What are the 8 key components of integrated marketing?

8 Key Components of Integrated Marketing

  • Print Marketing.
  • Banner Ads.
  • Landing Pages.
  • Email Marketing.
  • Social Media.
  • Organic Search Engine Marketing.
  • Paid Search Engine Marketing.
  • Direct Mail Marketing. Last but certainly not least, direct marketing is important and still brings big results.

What exactly are integrated marketing communications examples?

Compare the market. Remember when the whole “Compare the Meerkat” phenomenon started?

  • Mike’s Hard Lemonade. Mike’s Hard Lemonade in 2015 decided to incorporate their average marketing solutions with their social media campaigns,to get customers more engaged with the brand.
  • Coca Cola.
  • Snap Inc.
  • Red Bull.

    • How to create an integrated marketing strategy?

    Collect all necessary information about your company,your product,your competition and your target market.

  • Outline your integrated marketing communications plan from beginning to end. Then go back and write out all of the parts of your integrated marketing communications plan.
  • Review your integrated marketing communications plan.

    • What are integrated marketing communications (IMC) strategies?

    From Fragmented to Integrated Marketing. Marketing may be integrate now,but,it used to be fragmented.

  • Integrated Marketing Communications (IMC) Strategies.
  • IMC in Action.
  • Tools of IMC.
  • Benefits of IMC.

    • What is integrated marketing communication (IMC)?

    Know your target audience. As a general rule,there is no “general audience”.…

  • Develop a situation analysis.…
  • Determining marketing communication objectives.…
  • Determining your budget.…
  • Strategies and tactics.…
  • Evaluation and measurement.