TAG Heuer raising weekly production of its posh smartwatch to meet increasing demand


When TAG Heuer Connected Smartwatch was rolled out in the market for the first time, many were seemed like doubting Thomases. Eventually the high-end wearable device is making its presence felt on its niche and the pricey wrist-worn device is now in demand. The watchmaker from Switzerland purportedly obtained over 100,000 requests from its numerous retailers and subsidiaries from all four corners of the world.


It’s vague if those are actual pre-orders from actual purchasers but it appears that the retailers discern that the first-ever wearable device produced by TAG Heuer has a promising potential to sell. The device is more than ready to lock horns with chief competitor Apple in the luxury smartwatch segment with this Connected Carrera timepiece that runs the Android Wear. TAG Heuer is also aiming to produce about 2,000 devices per week up from its present average which is 1,200 said TAG Heuer CEO Jean-Claude Biver.

As of late, TAG Heuer is fetching the wearable device online but will be put off soon, sometime in May or June, so the company can concentrate further in supplying its physical stores, Biver stated. LVMH Moet Hennessy Louis Vuitton SE (LVMH) has intentions to roll out more variants in 2016 and 2017, so this TAG Heuer Connected smartwatch isn’t tipped to be the first. The upcoming luxury wearable devices from the watchmaker will possible have options for diamonds and host of other new materials.

The luxury Android Wear-driven smartwatch is very lavish at $1,500 but there is definitely a promising market for it. If Apple can vend expensive, luxury models of the Apple Watch, undoubtedly, TAG Heuer who is more prominent in the luxury watch business can also do it. The company’s alliance with Google and Intel is tipped to be very fruitful and successful.

Source: SlashGear