Microsoft has been among some of the biggest names when it comes to the world of technology as well as the world of business. The company has been coming out with a large number of devices which has helped bring out many changes in the way the markets of technology function. The company has truly been one of the biggest names in the markets of software technology, and is now entering into the hardware markets. Microsoft Mobiles, with the Windows Phone devices running the Windows 10 Mobile OS are one of their most ambitious projects in the hardware markets.
However, despite all the efforts the company has put behind these devices and the OS, the Windows Phone and the Windows 10 Mobile OS devices just don’t seem to be gaining popular opinion in the market.
Microsoft has been criticized for creating a B-grade Operating System, and with Android and iOS crushing it from both the sides, the Windows 10 Mobile OS seems like it has no way out.
It has now been speculated that the top level management as well as the investors have been losing faith in these devices, and it has been a well known fact that it is the problem of perception that has been hurting the company. It is now being rumored that the management might soon pull the plug on the Windows Phone and Windows 10 Mobile OS devices.
The company has been making major losses, and has bled out billions of dollars over the past two years. Microsoft’s higher ups seem no longer interested in this division as they believe that the returns are too far and too low in this.
The company, as if almost giving out a hint, has now distanced itself from the Windows 10 Mobile and the Windows Phone division and made no announcements regarding it during the entire Build 2016 event.
The company then further said – “We’re going to do some cool things with phones, but this year phones are an important part of our family but not the tip of the spear,” Windows chief Terry Myerson told popular website, The Verge.