Do book blog tours work?

So while blog tours aren’t always the best sales generating tool, book blogs themselves can be excellent for building content and connections in the community which in turn can help build brand recognition.

How much does a blog tour cost?

I researched virtual book tour companies (a.k.a. blog tour companies) and began contacting them for pricing and availability. Many were priced modestly at $100-$300 while other were pricier but generally came with lots of “extras” like advertising on the company’s website or featuring the author in their newsletter.

How does a blog tour work?

Blog tours are an easy, effective and inexpensive way to spread the word about a new book on social media. The tours are normally organised by the publisher or a freelance Blog Tour Organiser. Book bloggers are invited on the tour to review the book on a specific day on or around publication date.

What happens on a blog tour?

Do publishers pay for book tours?

For publishers, sending authors on tour is expensive—they have to cover transport, meals, and nice hotels. And perhaps more importantly, touring doesn’t necessarily translate into better book sales.

Do people still do book tours?

Book tours for the already-famous will always continue, but there’s a real danger that publishers will decide that the rest of us authors are no longer worth sending on tour at all, a trend that is well under way.

What is a blog tour?

What is a blog tour? A blog tour is a set amount of time, usually a week or two, in which your book will be promoted across various websites and blogs. The dates are set in advance; each blog knows what material it will be posting, and the content should be unique to each blog.

How do I create a virtual book tour?

How to Set Up a Virtual Book Tour

  1. Throw a virtual book launch party.
  2. Be a guest blogger.
  3. Schedule interviews and/or Q&As.
  4. Offer book giveaways.
  5. Offer an excerpt of your book.
  6. Look for opportunities to do taped readings, interviews, and/or podcasts.