The all-out battle between two chief rivals in the wireless telecommunications segment is becoming fiercer and well, more appalling, as T-Mobile is tendering Sprint customers a deal they might not be able to turn down in the upcoming festive season.
The third largest wireless carrier in the United States said on Wednesday that it will provide any wireless customer shifting to T-Mobile from Sprint or any of Sprint’s prepaid brands, like Virgin Mobile and Boost Mobile and, an extra $200 bill credit. The credit is an add-on to the $650 T-Mobile will shell out to include early termination fees and added payments for customers shifting from its competitors. The new and limited-time deal doesn’t necessitate customers to turn in their old mobile handsets.
This latest strategy is part of a holiday stratagem the Washington-headquartered firm had disclosed a few days ago. It seems like that it is another sign that competition in the wireless niche is becoming more intense. T-Mobile has distressed rivals for the last two and half years with its Uncarrier marketing initiative that has cut down prices and altered how wireless carriers sell their service. For months, it’s aiming at Sprint, which was then the third-largest wireless carrier in the United States until T-Mobile took its rival’s spot earlier this year.
A week ago, Sprint reinstated a campaign to provide new customers shifting from a competitor carrier a 50% discount related to the competitor’s current-rate plan. Sprint add T-Mobile to the list of wireless carriers whose plans it would reduce by half.
John Legere, T-Mobile CEO, took to social media network site to hurl brickbats at Sprint’s promotions as a sign of desperate move. Legere, who is renowned for his acerbic slugs stated, “I cannot think of any wireless customers in more desperate need of some holiday cheer than those Sprint customers still hanging on over there.” Legere added that, “Those poor people have put up with the nation’s slowest and smallest LTE network.”
Also included on its offer, T-Mobile has disclosed a wide-range of holiday promotions, such as a number of Black Friday deals. For example, it will offer $100 off on popular Samsung mobile handsets such as the Galaxy S6, S6 Edge, S6 Edge + and Note 5 that will run from November 26 up to November 29.
According to CNET, T-Mobile has also disclosed earlier this week that it will offer to itspresent customers Simple Choice plans which comes with 3-month unlimited data access without charge. The promotion starts on December 1.