T-Mobile has had a long history of trolling competition with packages and offers that are directed at the customers of specific rival companies. Their latest target is Verizon. T-Mobile is giving away a free, one year Hulu subscription to any Big Red customers who switch their number to T-Mobile between Friday and next Thursday, December 17.
Those will switch networks will receive a text message with a Hulu gift code worth $100 that must be used before January 31, 2016.
T-Mobile is having a 12 days of Christmas-styled marketing bonanza called Un-carrier Unwrapped and that Verizon deal is just part of it. T-Mobile “unwraps” a new deal as a form of a gift every week. Sometimes the offer is for T-Mobile customers, sometimes for customers of other carriers.
T-Mobile has also offered deals to not just Verizon but to AT&T and Sprint customers as well. The latter were offered $200 per line for switching, while AT&T customers were offered the chance to buy a 128GB iPhone 6s for the price of a 16GB version.
T-Mobile’s first announced free, mobile video streaming for premium services such as HBO, Hulu, Netflix, SHOWTIME, Sling TV, STARZ, and WatchESPN and then came out with the Verizon deal a month after. The service is called Binge On where the offering allows T-Mobile customers to view content on these services without it counting against their monthly data cap. T-Mobile says Binge On streams at DVD quality, which the company defines as 480p or better.
Aside from Hulu, T-Mobile is also giving out half off discounts to select high-priced accessories such as smartwathces, Bluetooth speakers, headphone, and fitness trackers. The catch with the accessories deal is Verizon switchers have to sign-up for a finance agreement paid off monthly. It’s not clear how much interest would be included in these finance agreements, but anyone interested will definitely want to read the fine print and have a calculator handy to figure out how much that Fitbit will really cost.
Doing this is a great marketing strategy for T-Mobile as they get to give what the customers want while gaining subscribers in the process too.