Verizon is allegedly pondering on the thought of “sponsored data,” which would permit wireless subscribers to utilize specific apps without consuming their monthly data cap while the app maker or service provider takes up the tab.
Marni Walden, Verizon’s executive vice president told Re/code that Verizon can make sponsorships for “all or a portion” of the bytes on its network. Walden stated that Verizon subscribers can anticipate seeing it in early 2016.
Details about the new feature are limited, though, but possibly, Verizon could hit a deal with a service such as Spotify.
Spotify streaming is not included in Verizon customer’s monthly data allotment since it already paid Verizon.
Meanwhile, AT&T disclosed its own Sponsored Data solution at CES 2014, providing companies a mean to pre-pay for the data AT&T customers use to obtain their services, and placing those services outside the subscribers’ monthly data limits.
AT&T stated during that time “Similar to a 1-800 phone number, or free shipping for Internet commerce, AT&T’s new sponsored data service opens up new data use options to businesses that choose to participate as sponsors.”
One year later, the initiative was “still in the nascent stages” mobile chief Ralph de la Vega quipped at MWC.
In the meantime, T-Mobile, excludes customers from data charges for music-and video-streaming services such as Spotify and Netflix, but those companies don’t have to pay the bill.
The move will certainly infuriate those who believe strongly in the principles of net neutrality, the idea that all data should be regarded the same and not prioritized at any rate. In these circumstances, your Spotify streaming is no poles apart than your Web browsing or email—it doesn’t progress via the web any faster than a service with more moneys.
Until now, the FCC doesn’t appear too worried, although. FCC Chairman Tom Wheeler recently revealed his support for T-Mobile’s video service, called as Binge On.
Wheeler stated. “It’s clear in the Open Internet Order that we said we are pro-competition and pro-innovation.” He added, “Clearly this meets both of those criteria. It’s highly innovative and highly competitive.”