New report: Samsung to concentrate on low-end and mid-end Smartphones in 2016


Consumer electronics giant Samsung is keen on expanding further its portfolio as it is setting its sight on less-expensive ad mid-range mobile handsets, stated a report from anonymous company official. The official said further that the company will be decreasing its shipments of smartphones by around 12% in the near year.

Could this mean that Samsung wants more people to get their hands on their gadgets at more affordable prices? But the number of phone to be sold is likely to decrease.

Another unnamed official from the company told Korea Times that the 12% decrease by Samsung implies that the number of shipments will be between 420 million and 430 million units in 2016.

The official said, “This is more about adjustments to changing market environment.”

This also implies that users can anticipate a number of huge revelations in the mid-range Galaxy A and less-expensive Galaxy J series. Moreover, the Bernstein Research said in a note to investor that “The mid-end A-series and low-end J-Series posted a strong shipment growth. We had doubts that Samsung had a competitive advantage in this mid- and low-end segment, but the actual volume was a surprise.”

Also, an official said that the forthcoming Galaxy S7 mobile device will be flanked by an Edge variant as the “curved models are receiving a better response.”

The company official quipped, “With its display affiliate of Samsung Display improving production yields of curved mobile panels, S7 sales prospects seem solid and this will help Samsung maintain its global share next year,”

On a related news, Samsung has just launched its Galaxy A9 smartphone in China on Thursday. The company hasn’t revealed the pricing and availability details of the mobile handset. The Android 5.1.1 Lollipop-powered Samsung Galaxy A9 is under the company’s high-end lineup of mobile phones and boasts of more powerful features as opposed to its newly unveiled Samsung Galaxy A3 (2016), Galaxy A5 (2016), and the Galaxy A7 (2016).



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