Google has been a company which has been the pioneer and the leader in the markets of internet technology. Having started off as a search engine, the company has since grown much further and has diversified into many new businesses over the years. The company has been working hard towards developing more market share and has been trying their best to innovate their offerings. Google Search still remains one of their top features and the company is committed towards introducing a mobile-friendly algorithm for their searches. Starting may, Google will start giving a newer approach to their mobile search.
A new Google mobile search algorithm had been in the development for quite some time, and Google has been stressing webmasters and web developers to work on websites which are mobile friendly. The company, in an effort to make the web more accessible on the mobiles, has now decided to take a major step, starting may, the websites which are mobile friendly, would be given a greater preference in the mobile search.
Google recently announced it on their webmasters blog, saying that the websites which are not mobile optimized will begin to rank lower in the searches. Here’s an excerpt from the Google Webmasters blog, which reads –
“Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”
Those web-developers who have their websites already optimized for mobile will not be affected by this change. However, for those who are yet to do it, the company has pointed out to take this test which would tell them if the website is mobile optimized. If it is not, the company has issued a set of webmaster guidelines which help create a better mobile experience.
Google knows that mobile search has overtaken the normal search, and this is certainly going to force many webmasters towards optimizing their websites.