One of the leading fashion brands of the world, Louis Vuitton has been around the industry for over 150 years now. Founded in 1854 in Paris, France, the company has been among the leading names in the world of the fashion industry. The company creates several products, ranging from and not limited to luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses and books. From 2006 to 2012, Louis Vuitton had been named the world’s most valuable luxury brand. With over 460 stores across the planet, LV has their presence across 50 nations and is one of the most well recognized brands internationally.
The company has been known for many things, but have rarely ever been associated with the world of gaming. However, they are trending internationally today as they have featured their first ever non-human model on an ad campaign this time! Yes, Louis Vuitton’s latest model comes from the world of gaming! Final Fantasy XIII players let out a major sigh of happiness when they saw Lightning featured on their latest ad campaign!
Square Enix has apparently tied up with the fashion brand over this campaign. Louis Vuitton’s creative director Nicolas Ghesquière began sharing the first images from the campaign on his Instagram account this week. The campaign is being called the ‘Series 4’ campaign and it features Lightning posing while wearing various LV accessories and clothes.
However, this is not the first time that Final Fantasy characters have been used for fashion brands, as Prada did an extensive campaign in Japan in 2012 to market men’s clothing in the country. Its quite a different experience watching Lightning with a purse in her hand instead of the typical swords.
This is quite a unique perspective that has been taken by Louis Vuitton and is certainly a good step by them to promote their brand across various regions and markets. Advertising at its best!